Thursday, March 5, 2009

In The News Again...

Zsweet® was mentioned among other old & new sweeteners in the March 2009 issue of Parade. The article, "The Scoop on Sugar Substitutes" by Joy Bauer, highlighted some great facts about erythritol, such as it's being calorie free & not a cause of laxative effects like it's sugar alcohol brothers & sisters, xylitol, maltitol & sorbitol. Also mentioned is erythritol's sweetness being only 60-70% of sugar, but what was not mentioned is that Zsweet® has increased the sweetness of erythritol to 100-200% of sugar.
By using a special blend of fruit extracts, Zsweet® is the only erythritol based sweetener that can be purchased at the same sweetness as sugar, in our pouches and tabletop canister; or twice as sweet as sugar, in our supersweet individual packets. Other erythritol sweeteners have added sugar or other caloric fillers to try to increase the sweetness & eliminate the aftertaste of plain erythritol. Zsweet® remains zero calories, zero glycemic impact, zero-net carbs & 100% natural, while tasting the closest to sugar & being absolutely sugar-free.

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